Why work with a one-person studio?
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When you work with me, you’re not just another project in a big agency’s queue—I know because I’ve been there. I’ve seen firsthand how projects get passed around between teams, how communication gets diluted, and how businesses end up with branding that misses the mark.

With me, you get a streamlined, hands-on process designed for efficiency and impact. Here’s why that matters:

Direct Collaboration & Personal Attention
You work directly with me—no account managers, no layers of communication. This means a smoother process, a brand that truly reflects your vision, and decisions made with confidence.

A Streamlined, High-Quality Approach
I take on a limited number of clients at a time, ensuring that every project receives the attention it deserves. No competing priorities, no unnecessary delays—just a clear, structured approach that delivers a complete brand identity with precision and efficiency.

Expertise Without the Overhead
With 24 years of experience in brand identity design, I bring agency-level thinking without the inflated costs or unnecessary complexity. You get a refined, strategic, and timeless brand—built to grow with your business.

This isn’t just branding—it’s a focused, high-impact collaboration designed to give your business the brand identity it deserves.

Design Philosophy
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My approach to design is grounded in simplicity and precision. I am a detail-oriented, efficient, and on-time designer who thrives on minimalism. I believe in stripping away anything unnecessary and focusing on what truly matters. Every design decision I make is purposeful and intentional.

When working on brand identities, I start by designing in black and white, ensuring the concept works in its most basic form before considering colour. This guarantees adaptability and impact across all applications—whether on print, digital platforms, or merchandise. Once the foundational elements are set, I carefully introduce colour to enhance and elevate the identity.

I work closely with a select number of clients at a time, ensuring every project gets the focus it deserves. My attention to detail is second to none, and I love engaging with my clients through workshopping ideas, allowing them to share their passions firsthand. This collaborative approach ensures each brand identity isn’t just well-designed—it’s a true reflection of the business and the people behind it.

Design Journey
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With 24 years of experience as a graphic designer, product designer, and art director, I specialise in brand identity design for established businesses looking to elevate their brands. I’ve worked independently, in design studios, and for non-profit organisations, refining my expertise in creating impactful brands.

My professional journey began when I had the privilege of working alongside one of Australia's most esteemed designers, Brian Sadgrove. His mentorship shaped my approach to design, and throughout my career, I’ve had the opportunity to work in Melbourne, London, and Sydney—cities that have influenced my design thinking and creative process.

When it comes to my work, I’m passionate about delivering thoughtful, meaningful design that resonates with audiences. I take on only a select number of projects at a time, ensuring each client receives the attention, strategy, and creativity their brand deserves. No distractions. No cookie-cutter solutions. Just strategic, timeless branding built for impact.