Matt Green • Studio ™
Brand Guidelines
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Brand Overview
Matt Green • Studio ™ is built on clarity, strategy, and precision. With a strong focus on minimalism and strategic thinking, we’ve stripped away the unnecessary in our own brand to keep it simple ensuring that the brands we create for our clients take centre stage. Our black-and-white palette is intentional, allowing the colours of our clients’ brands to shine when we promote them. Our brand is built to last, minimal, deliberate, and unapologetically direct.
Contents
Logo Design
Wordmark
Monogram
Symbol
Clearspace
Brand Icons
Brand with Image Icon
Graphic Icon
Typography
Aktiv Grotesk Regular
ABCDEFGHIJKLMN
OPQRSTUVWXYZ
abcdefghijklmn
opqrstuvwxyz
0123456789!.,@/$%#•*&”
Aktiv Grotesk Bold
ABCDEFGHIJKLMN
OPQRSTUVWXYZ
abcdefghijklmn
opqrstuvwxyz
0123456789!.,@/$%#•*&”
Brand Lockup
Matt Green • Studio ™
Brand Identity Design
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Building brand identities because a logo without strategy is just decoration.
Black on White
Matt Green • Studio ™
Brand Identity Design
—
Building brand identities because a logo without strategy is just decoration.
White on Black
Colour Palette
My brand colours? Just black, white, and shades of grey because the spotlight belongs to my clients. Think of it like a blank stage where your brand gets to shine.
Tone of Voice
Matt Green • Studio ™ brand gives a strategic, confident, and aspirational vibe with short to-the-point statements committed to creating distinctive brand identities highlighting a focus on purposeful design and differentiation in a competitive market.
“…because a logo without strategy is just decoration.”
“…cohesive brand identity that truly reflects your growth.”
“…let’s build a brand that truly stands out.”
Imagery
Like the MG•S™ brand Matt the designer exists in a primality black on white world, occasionally you will see him in white on black and the only area of colour will exist on his feet.
matt_smile.jpg
matt_serious.jpg
matt_hands.jpg
matt_outdoors.jpg
matt_pensive.jpg
matt_sofa.jpg
matt_working.jpg
matt_casual.jpg
matt_podcast.jpg
matt_white_smile.jpg
matt_white_left.jpg
matt_white_full.jpg
Website
Brand Applications
Business Cards
Proposal Document
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Brand Begins In-house
What’s a Brand Identity Design studio without its own Brand Guidelines? I practice what I preach. Just like I help businesses define their visual identity, I’ve crafted my own set of brand guidelines to ensure consistency, clarity, and impact. It’s more than just a logo or colours, it’s about standing for what you stand for. And if I expect my clients to take branding seriously, you can bet I do too.
Ready to build a brand with purpose?
Let’s make it happen →