Client • Ed Tsang Studio
Sector – Interior Design
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Project Summary
Ed Tsang Studio needed a brand identity that reflected its approach to transforming spaces with purpose and elegance. The solution is a minimalist yet bold visual identity, pairing refined typography with a sophisticated colour palette to create a sense of timelessness and confidence. At the core of the identity is a dynamic typographic system that maintains a strong stacked hierarchy while allowing for flexible compositions. This ensures adaptability across various applications while preserving brand recognition.
Deliverables
Brand Identity
Logo Design
Typography system
Color palette
Social Media Assets
Business Cards
Brand Strategy & Support
Logotype – Dark
Logotype – Reverse
Logotype – Full Colour
Colour Palette
Dark Fern
Rustwood
PMS: 6189 CP
HEX: #2d3d32
PMS: 4098 CP
HEX: #65443d
Desert Clay
Pale Ash
Soft Slate
Ironwood
PMS: 11-3900 TCX
HEX: #f0efed
PMS: 19-5708 TCX
HEX: #272b2a
PMS: 401 CP
HEX: #aca89c
PMS: 17-1417 TCX
HEX: #997867
Logotype System
The logo is a dynamic typographic system that maintains a consistent stacked hierarchy while allowing for flexible compositions.
The three words are always arranged in the same vertical order, but they can break apart to adapt to different layouts. The top and bottom words move only along the vertical axis, preserving the overall structure, while the middle word has greater flexibility, shifting horizontally to the right as needed.
This system ensures strong brand recognition while providing versatility across various assets and applications.
Email Signature
Social Icon
Before / After
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Results
Although Ed Tsang Studio is still in its early stages, the new identity has already started making an impact. The studio has begun rolling out the brand on Instagram and LinkedIn, establishing a professional and cohesive presence. The flexible typographic system has proven to be both distinctive and versatile, enabling the brand to adapt seamlessly across various applications. The client is highly satisfied with the outcome and excited to continue building brand recognition as the business grows.