Client • Commercial Creative
Sector – Business Coach
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Project Summary
For this brand identity refresh, the challenge was to balance commerce with creativity—creating a visual language that felt both structured and experimental. The previous logo was a simple font, lacking the distinctiveness the brand needed. Through workshops and collaboration, we established a direction that juxtaposed clean, contemporary design with a subtle sense of disruption. The new logo embraces this tension, pairing a refined typeface with a slight glitch effect to symbolise the push and pull between order and expression. A primarily black-and-white palette ensures sophistication, while soft cream tones add warmth, and bold red accents inject energy.
Typography played a crucial role in reinforcing the brand’s personality, with serif headlines bringing a sense of heritage and authority, while sans-serif body text ensured clarity and modernity. A key highlight of the identity is the brand icon—a static, glitched ‘C’—which became a striking and memorable mark. The result is a brand system that is polished yet dynamic, providing a strong foundation for future growth while capturing the brand’s essence.
Deliverables
Brand Identity
Icon Design
Typography system
Color palette
Brand guidelines
Brand applications
Glitch Hero Logotype – Animated
Glitch Hero Logotype – Static Versions
Primary Logo
Special Use Centred Logo
Minimal Use Single Line Logo
Colour Palette
Turn your creative hustle into a profitable business
Icon Design
Website Consultation
Brand Image Treatment
Promo Posters
Business Cards
Social Post
Email Signature
Social Icon
Baseball Cap
Before / After
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Results
The new brand identity for Commercial Creative significantly improved recognition, with the glitched ‘C’ icon becoming a strong, memorable mark. The refined typography system and balanced colour palette created a cohesive and versatile design, ensuring consistency across digital and print assets. Audience engagement increased as the refreshed identity resonated with both customers and the founder, aligning with the brand’s vision. Improved typography and strategic colour use enhanced communication, making the brand more effective and impactful in its messaging.