Client • Nüdel Pod
Sector – Educational Toys
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Project Summary
A full-scale design project to launch the Nüdel Pod, the latest product from Nüdel, created by Marcus Veerman, Founder, CEO, and Product Designer at Playground Ideas.
The Nüdel Pod is a product for children in the home that transforms them from a toy user to a toy maker. The Nüdel Pod can be constructed in endless way to make anything imaginable.
The goal was to raise $50,000 through a Kickstarter campaign to start production of the product and increase brand awareness globally. Creating a pre-launch campaign to raise interest before the Kickstarter using LaunchBoom.
Deliverables
Art Direction
Video Production
Digital Design
Illustration
Social Media Ads
Packaging Design
Instructional Design
Campaign Video
1/ Pre-launch
LaunchBoom is a crowdfunding agency that helps you successfully launch, market, and manage ideas on Kickstarter.
I worked directly with the team at LaunchBoom setting up the funnel page, A/B testing and validating, building an audience and preparing the Kickstarter page for launch.
LaunchBoom Set Up
Creative / Strategy / Copy
Nüdel Pod Funnel Page
Design / Assets / Iteration
UGC Video
We created a UGC video to drive traffic to the funnel page by advertising primarily on Facebook to hit the key target audience. Secondary advertising also targeted audiences on Google and Instagram. The video was shot in one sequence to create a sense of honesty (no tricks), we added digital animation into the video to show the abundance of what the product can do in such a short time.
Nüdel Pod UGC Walkthrough Video
Concept / Storyboarding / Art Direction
Pre-launch Results
The pre-launch campaign ran for three months and the funnel prompted users to sign up and pay a small reservation fee to be a VIP, and access discounts for the product when launched on Kickstarter.
Pre-launch success by the numbers:
62,110
Visitors
12,462
Leads
1490
Reservations
2/ Kickstarter Campaign
Kickstarter is a crowdfunding platform where creators can launch projects to raise funds directly from backers, offering rewards in return for their support.
Following direction from the LaunchBoom platform I worked through every step to create the entire Kickstarter campaign page and reward offerings for the Nüdel Pod.
Kickstarter Set Up
Strategy / Design / Content
Nüdel Pod Kickstarter Page
Design / Assets / Iteration
Kickstarter Video
Video is king of content and a Kickstarter video shows your backers how they can use your product and how it can be a benefit to them. Together with Marcus we brainstormed ideas, created the script planned the filming location in the Nüdel office and the rest was on me. I was the videographer, designed and created the assets and graphics within and edited the entire video from start to finish.
Was it successful? There was 1,971 completed plays of the video over the 31 days of the campaign. An average of 63 Plays a day.
Nüdel Pod Kickstarter Video
Script / Art Direction / Videography / Editing
Nüdel Pod Kickstarter Day 1
Design / Assets / Iteration
Recognition
Within the first week of our campaign we were recognised by Kickstarter as a stand out project and featured as a Project We Love.
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Results
We went from prototype to success in under 90 minutes. The campaign ran for 31 Days and was fully funded in under 90 minutes (88min to be exact) from the time it went live.
Campaign success by the numbers:
$309,513
Pledged
619%
Funded
806
Backers
Nüdel Pod Packaging
Concept / Design / Artwork
You can visit the live Kickstarter campaign page here, and if you are interested in learning more visit the Nüdel Pod website.