Client • Playground Ideas
Sector – Non-profit Organisation
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Project Summary
Playground Ideas is a global non-profit empowering communities to build playgrounds anywhere using locally sourced materials and labor. Their online platform offers free DIY designs, handbooks, and resources to help create beautiful, sustainable play spaces. I have played a key role in shaping the organisation’s visual identity. My work focused on refining the brand’s presence to better connect with collaborators, communities, and donors.
A major aspect of this project was the continuous evolution of Playground Ideas' website, ensuring it remained an engaging, accessible hub for play-based innovation worldwide. In addition, I refreshed the logo to enhance clarity and professionalism, aligning it with the organisation’s growing reputation and fundraising efforts.
Deliverables
Brand Identity Refresh
Website Design
Color Palette
Visual Language
Illustrations
Iconography
Marketing Materials
Logotype
Logomark
Bounce
Rocket
Charcoal
Pebble
Horizon
Canopy
Ember
Glow
Colour Palette
Website Design – Desktop
Website Design – Mobile
Icon Design
Illustrations
Play Posters
Guatemala Playground Project
Before / After
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Results
The refreshed brand identity strengthened Playground Ideas' recognition and credibility, making it more appealing to donors and collaborators. The updated website improved user experience, making resources more accessible and engaging for communities worldwide. A bold, playful visual identity ensured consistency across all materials, from brochures to manuals, reinforcing the organisation's mission. Custom illustrations and icons brought clarity and warmth to their messaging, while the overall design system empowered communities with the tools they needed to build playgrounds with confidence.