Client • JEM-LDN
Sector – Apparel
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Project Summary
Crafting bold fashion for dreamers and makers. Designing a clothing brand called JEM-LDN from Melbourne, Australia.
I developed the brand experience for a clothing line, handling everything from logo design and website creation to marketing and product photography. Collaborating closely with Creative Director Nicole Hartley, I led the brand’s design and direction to align with her product vision. A key challenge was gaining a deep understanding of the target market: young women aged 15-25 years.
Deliverables
Brand Design
Web Design
Photography
Social Media
Brand Roll Out
Icon Design
Packaging Design
Logotype Primary
Logotype Reversed
Support Brandmark
Colour Palette
Website – Shopify Ecommerce
Design / Content / Development
Photography – Social Media
Art Direction / Photography / Image Editing
Screen Printing
Production
Packaging
Concept / Design / Finished Art
Display Banner
Concept / Design / Finished Art
Description Imagery
Concept / Design / Export
Brand Collaboration – Give Away Competition
Design / Photography / Finished Art
Icon Design
Design / Artwork
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Results
The project resulted in a cohesive brand identity, including a memorable logo, a user-friendly, Shopify website, and an engaging marketing campaign aimed at young women aged 15-25. High-quality product and lifestyle photography were used to visually communicate the brand's aesthetic across social media and e-commerce platforms. Through close collaboration with Creative Director Nicole Hartley, the brand's design and direction aligned seamlessly with her product vision, ensuring consistency and appeal to the target demographic.
Time was spent observing the target markets shopping habits online and in-store. We ran strategy workshops with the audience to better understand how to reach them. The brand organically grew to 5500 + followers on Instagram with no paid advertising in the first 24 months. Their powerful tagline: "Wear anywhere. Be anyone." became synonymous with the brand.