Client • Urban Scout
Sector – Home and Lifestyle
—
Project Summary
Revitalising the digital presence for curators of timeless design. Urban Scout is a Home and Lifestyle store with locations in San Francisco, CA and Reno, NV in the USA. The stores sell furniture, lighting, art, apparel, handmade objects and plant foliage.
I was tasked with redesigning the Urban Scout website, providing art direction on new product ideas, defining a colour palette and collaborating directly with the owner to enhance navigation and improve the hierarchy of information. Urban Scout is a brand known for curating timeless furniture, lighting, art, apparel, handmade objects, and plant foliage, and the goal was to create a more intuitive and seamless user experience that reflects the brand’s aesthetic and values.
Deliverables
Web Redesign
Art Direction
Photography
Colour Palette
Social Media
Packaging Design
Website – Squarespace
Design / Content / Development
Store Exterior
Photography
E-Gift Card
Design / Artwork
Store Signage
Photography
Sticker Art
Design / Artwork
Gift Boxes
Design / Artwork
Stone Mist
Sprout
Evergreen
River Rock
Just Black
Colour Palette
Art Direction
—
Results
The redesign of the Urban Scout website resulted in a more streamlined user experience, with improved navigation and a clearer hierarchy of information, making it easier for customers to explore and engage with the brand's curated offerings. The updated website reflects the timeless and artistic nature of Urban Scout’s products, contributing to a cohesive brand experience. Additionally, store photography enhanced the visual appeal and in-person recognition, while packaging design was refined to align with the brand’s aesthetic, further enhancing the customer experience from online to delivery.